Advertising Age (2006)


Privacy Group Slams Levi's for RFID-Chip Clothing Tags

Jeans Maker Uses Controversial Technology in Test With One Retailer

By . Published on 

CINCINNATI ( -- A privacy group is crying foul over what they call "spychips" getting into consumers' Levis. 

But Levi Strauss & Co., which is testing radio-frequency identification chips to track inventory in two of its Mexican franchise stores and at another unnamed retail customer, says it's being entirely transparent with consumers about the tags and their use. 
A privacy group says RFID tags are 'tracking technology, plain and simple.' Levi's counters that the chips are used for managing inventory.
A privacy group says RFID tags are ...

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