ABC News (2006)


Advertisers Try New Ways to Get Into Your Head

If you're like most Americans, by the time you get to work in the morning, marketers have tried to sell you something more than 200 times.

Ads are now in places they've never been before -- from subway turnstiles to the floors of parking garages, and from bathroom stalls to video games.

But advertising experts say the more conventional ad barrage isn't capturing consumers' attention.

"The fact that consumers are being ...

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RFID and Privacy: Q &A with Katherine Albrecht on (1 December 2021)

Katherine Albrecht, Privacy Group CASPIAN


Katherine AlbrechtKatherine Albrecht's work as a humanities researcher led to her discovery of the growth and use of RFID, Radio Frequency ID tags . She didn't like what she found out about the use of the radio-frequency emitting tags that transmit data about your whereabouts, or what you purchased. Her concerns then led her to form Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN), which counts over 15,000 members across 30 countries.

If you thought bar codes were creepy, the group has news for ...

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