The Story Behind CASPIAN (1999)


Overview of CASPIAN

Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN) is a national grass-roots consumer group dedicated to fighting supermarket "loyalty" or frequent shopper cards. CASPIAN's efforts are directed at educating consumers, condemning marketing strategies that invade shoppers' privacy, and encouraging privacy-conscious shopping habits.

CASPIAN represents the viewpoint of concerned shoppers around the nation who do not feel it is appropriate for supermarkets to register and monitor their customers. We feel that obtaining a basic survival item such as food should not require the use of a number. We feel ...

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